They're going to feel all kinds of pressure to monetize users harder, and if they fail at that, they go bankrupt.
They're going to feel all kinds of pressure to monetize users harder, and if they fail at that, they go bankrupt.
I find it worrying if "make good software and sell it to people" isn't sufficient to have a profitable business.
And of course, Unity doesn't merely sell licenses, they also run an asset store and take a cut from every transaction, a business model that has been gold for other technology companies. Of course the market for Unity assets is smaller than mobile apps, but this is in addition to actual Unity licenses.
But if they have a great product and a high price, then maybe they're just using way too many resources as input. It's easy to see that happening with bloated org charts / massive cloud bills / lots of overhead of some sort.
I have no clue how profitable Unreal Engine is for Epic Games or if its subsidized by Fortnite. I believe their pricing structure only became favorable after that smash hit.
https://investors.unity.com/news/news-details/2025/Unity-Rep...