Just curious, how do agent fees normally work in London?
To tenants, agents will charge similar fees, normally in the region of hundreds of pounds. This will cover referencing and general "admin".
It is these fees we are combating against - and will hopefully be able to eradicate.
Agents will also offer a "fully managed service" for between 5% and 15% of the rent per month, but that is not something we're tackling at the moment...
So a service like this will help a lot of people - as said before.