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I am sorry to see any negative publicity for HTML5 adoption but I understand that FB is a special case. Saving money on mobile development is not a priority for them.

I think the situation is different for small companies and apps that have many fewer users: saving money on app development frees resources for content production.

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I don't think they're saving money by making an HTML5 version. A slow app means less engaged users who are less likely to see or click on ads. At facebook's scale, that's potentially tens to hundreds of millions of dollars lost on the iPhone per year while it probably only costs a couple million to fund 5 engineers to make a decent native iOS app.

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