> Honestly I’m kind of surprised they made 10B in revenue.
Much of that is from the hardware, a very conservative estimate of (Quests sold by mid-2023) * (typical ~$300 MSRP) gets you to $6 billion revenue by itself. The problem is they're selling the hardware at a loss, and their attach rate is abysmal so that gamble isn't being offset by software sales. Most Quests ended up gathering dust.