How are the kindle products innovative? I guess the "white" page book reader is innovative in the sense of licensing a new generation of the e-ink tech (and I have to say it make the readers more attractive to me; I never liked the gray one gray displays), and the front-lighting is new and useful. Aside from that they're tablets with literally zero features we haven't seen before, indeed nothing over the iPad 3. Apple just needs to cut the iPad 3 price by 25% and they're not even compellingly cheap.

The iPhone 5 may not wow you, but what does that matter? In general each iPhone generation has only really been compelling to owners of two year old iPhones. I thought the iPhone 4S was nice enough but hung onto my iPhone 4. I thought the 3GS looked nice, but held onto my 3G.

(For contrast, I have an original Kindle Fire and the new Kindles do nothing for me. Indeed, having bought a Kindle Fire I probably won't buy another Amazon tablet because they're far more crippled than anything Apple has ever done. E.g. I can't read epubs on it.)

The iPod Touch is a huge upgrade. It's literally an iPhone without the cellular plan (it has a 4S CPU, but an iPhone 5 screen).