His efforts to double-blind himself and using Dual N-Back for testing effectiveness indicate he takes this topic seriously, and is trying to be very scientific about it. (I say "trying to" because I'm absolutely clueless in this area; it looks to me like he's being pretty rigorous, but I'm not knowledgeable enough to make that claim confidently.)
http://www.gwern.net/Nootropics
In particular I liked reading about his experiments with Adderall (which I am using currently), modafinil, and especially the choline/racetam combinations.
Part of the problem may be the pitching of certain drugs as "smart drugs" when instead they are "effectiveness drugs". Adderall doesn't make me any smarter; it corrects a chemical imbalance in my brain, and in doing so makes me more effective.
(Well, honestly, it doesn't "correct" anything; it's like putting your thumb over the end of a garden hose and spraying water at a guy who's thirsty. Solves the problem, just not without a lot of mess. And with dopamine instead of water.)