Yes. And everyone is glossing over the benefit of unified memory for LLM applications. Apple may not have the models, but it has customer goodwill, a platform, and the logistical infrastructure to roll them out. It probably even has the cash to buy some AI companies outright; maybe not the big ones (for a reasonable amount, anyway) but small to midsize ones with domain-specific models that could be combined.

Not to mention the “default browser” leverage it has with with iPhones, iPods, and watches.