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i'm sure most people reacted like you in focus groups. I dont know how many times they said "its our most durable phone" and "its so strong" etc. Got to be a way to directly counter this first impression.

That's so weird, they're implying that it's more durable than the thicker iPhone 17

It’s now the only model in the lineup with a frame made out of Titanium.

Yea, indeed strange. Will be interesting to see people test the durability.

Well. iPhone 17 Pro they sell cases for 59 dollars.

I assume the cases for iPhone Air will be 100 dollars.

That’s what Apple care is for.

Best part of using Apple products by far

it's titanium, which is quite rigid compared to aluminum

In this case watch your toes!

iPhone Cup is coming out next year, pre-curved.

iPhone Ass, made to fit in your back pocket.

iPhone Ass Pro, for those with a larger ass.