On that note, it actually seems like a pretty good place for Apple to sweep in and take some thunder from 1Password et al, by sprucing up the Keychain app and making it something that everyone can sort of use without thinking about it. Just throw around talk of 'sandboxing' and 'secure access', turn it on by default, profit. Then if (by default) you needed an Apple device and iCloud account to login to all your shit... I think you see where this is going.