Yes, with Apple, arleast you know you've got their 'latest and greatest' for an entire year (and it will take Apple two years to launch a new model). To already see the Galaxy 3 now makes the 2 feel like yesterday's toy. The timing of this news suggests they're trying to attrack iphone buyers, but the overall feeling I get is they envy Apple. (Also because Samsung feels the need to compare their phone with the new iphone).