Apple burned a lot of goodwill with developers over the years with App Store. Developers play by Apple's rules on App Store, because iPhone is such an attractive (and obviously hugely successful platform).

But when Vision Pro came, no developer wanted to give in very quickly. Netflix and YouTube sat out, and so did Spotify. And why not? They learned their lesson with App Store - you give an inch to Apple, and they'll bully you for years.

The same thing is playing out with Apple CarPlay Ultra. Ford (and other manufacturers) dont want Apple to barge in and bully their territory.

If only Apple were a little less selfish, they could have had this one