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Do people at large even care, or do they use "chatGPT" as a generic term for LLM?

They call it chat.

Of course they don't, but when they want to use an LLM they're going to type "chatgpt" into the address bar or app store and that's a tremendous advantage.

Google has massive levers to push their own product onto users, like how they did it with Chrome. Just integrate it everywhere, have it installed by default on all Android phones, plaster Google results with adds.

Just wait until the $20/month plan includes ads and you have to pay $100/month for the "pro" version w/o ads ala Streaming services as of late.