Asustor is not new. I remember seeing it at the university (probably) a decade ago. It was a much simpler 4 disk unit without any screens or fancy specs. My professor told that the looks might be deceiving but it was a good unit.

I took a note of them mentally at that point, but their latest gen hardware is something else. Since I'm a sysadmin by trade, having some of the features that I have in the datacenter at home is a compelling proposition for me.