Keep in mind the early websites were mostly built by an enthusiast minority, technical or not but willing to learn HTML and Netscape Composer. You can't expect the whole humanity to be as enthusiastic. The skyscraper era, no matter how much we all hate it, makes the web more democratic: it gives everyone some standardized space (Facebook, Youtube, etc) with algorithmized discovery which is parking and elevators if you want to continue the analogy.