It's a really good post that speaks to good style. What bleaks me out about an industry in which syntax permeates everything, is how much we tank at basic grammar, spelling and vocabulary. And then there're the hipster buzzwords that makes many cringe -
Friend me/text me. On premise. Ping me. Your very clever. That effects me.
Practical advise is out there.
http://www.wittenburg.co.uk/Blog.aspx?id=4b6816fd-ca1d-4e46-...