I know it's probably unrelated, but why do so many startups use a ccTLD of a country with such an unstable government? It just doesn't make business sense when there are so many good names out there.
W13 means Winter 2013, so the URL won't work for awhile.
The URL doesn't work because this is just a concept pitch? I'm a developer in the city, if anybody would like to discuss implementing such a service, shoot me an e-mail. john@webaction.com