I think it's already happening. In bougie parts of the US (fancy parts of NYC and LA at least), artisanal lower sugar sodas are becoming ubiquitous.
However, Olipop has sugar alcohols as a sweetener, which give me gastrointestinal distress after only two cans. Soiling yourself is a good disincentive for drinking a lot of soda.
shitting yourself cuz of drinking too much soda is a you problem mon ami
- these specialty sodas have less than a third of the calories as a normal soda and are touted as a healthy alternative
- fast food meals often include a large soda which is more than two cans worth
- people often drink even more soda in a day, especially diet soda
- the GI issues are specifically for these new specialty sodas, not normal ones