not new. I spent a couple weeks in a HallMark warehouse in the mid to late 90s. The actual warehouse was about 4 football fields with shelves about 60 feet high. Automatic pickers running on rails would go along the aisles and up the shelving to grab boxes, and deposit them on conveyors. The conveyors read the bar codes(they were talking about rfid at the time) and delivered them to the proper loading dock. No one was actually in the warehouse and they had to turn up the lights to give us a tour. All run off of two three crappy tower servers.