It's not really impressive to me in absolute terms that GCP grew by 34% because it's still in last place behind Azure. I worked with all three major CSPs at a past company and Google, by far, had the worst support, the worst network, the most issues, and at the same time they were the least willing to build custom features for us while Azure and AWS would constantly fight for our business.

IMHO I think Microsoft is a lot closer in terms of creating a real business around AI because they understand Enterprise customers. In fact they were first to offer private OpenAI deployments with AuthN/AuthZ that you could drop in your own VPC and the ability to handle sensitive data while everyone else was handing out API keys off a public endpoint like a startup. Don't get me wrong Google has had some okay technology (i.e. Gemini 2.5 is middle of the pack) but they seem like a very consumer-oriented company and don't seem to know how to market them.