Exactly. That's the idea. We are still building as you imagine. And one cool thing about this is that if you don't find what you are looking for with our search feature, you can copy and paste the link to the item you want to buy from absolutely any store online.
You can add any item from any store on the Amazon wishlist and people already know to check it if they want to - you don't need to tell them you have a wishlist somewhere else. One fewer awkward email.
While that holds true, we are also able to do a better job of distributing your wishlist to your social network, which is what makes a wishlist worthwhile anyway - the people who see it.