It's smart only if their business goal is to lose every single customer they had specifically because it wasn't subscription software and didn't have the AI junk that their customers specifically did not want.
Yeah I'm not sure throwing away their single advantage (that's not hyperbole) over Adobe is a smart play
The DTP app actually does something that neither InDesign nor Quark handles properly, but it's something so specific I would dox myself if I mentioned it.