Besides not treating readers like idiots, they take themselves seriously, hire smart people, tell good stories but aren't afraid to stay technical, and simply skip all the clickbait garbage. Right now from the Scientific American front page: "Type 1 Diabetes science is having a moment". Or from Nature: "'Biotech Barbie' says ..". Granted I cherry-picked these offensive headlines pandering to facebook/twitter from many other options that might be legitimately interesting reads, but on Quanta there's also no paywalls, no cookie pop-ups, no thinly-veiled political rage-baiting either