Within the past few years there were quite many malicious ads floating around that would trigger a redirect on load on iOS Safari, sending the user to a scam page (phishing, "you've won!", or instant redirect to the App Store), no engagement necessary.
Some recent browser zero days/malicious ads situations, not necessarily "an ad loaded in my browser -> pwned", but reasonably applicable:
https://www.bleepingcomputer.com/news/security/malicious-ads...
https://www.welivesecurity.com/en/eset-research/romcom-explo...
https://www.infosecurity-magazine.com/news/chrome-zero-day-f...
Zero click malware would be most likely too sophisticated.
You click the ad contact people who will tell you where to wire money that’s the level we are talking about here.