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The most efficient advertising of jobs is not gender-based, it’s skill-based. Ideally you need to show your ads to candidates with exact match to job description and then some more if the pool is too small. It has nothing to do with gender.

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The most efficient advertisement for a job would be to only advertise it to the single candidate who is the best fit for your profile, is looking for a job, and would accept the salary you're offering. Unfortunately intimately detailed profiles like that aren't available, so we target cohorts with the coarse details we do have such as age and gender.

It’s the same as saying: we don’t have other opportunities to earn money, so we are going to sell drugs.

If you cannot advertise without breaking the law, do not advertise. There are plenty of other platforms which do it right.

And targeting specific ages and genders without having a good reason why those are required attributes for the job is going to be more of an issue when it comes to discrimination cases.

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