stage left exit homo economicus
stage right enter homo paganicus, accompanied by those twins homo philosiphus and homo philobaccus
pass the wine around.
True story, I took a course in environmental microbiology, and at a certain point, the instructor had a slide titled, "Ideal Conditions for Reproduction" and below that the words, "A Swiss Chalet on a cold night, a bottle of wine, and a warm fireplace"