As an engineer and a consumer / customer, I simply cannot understand why there's a need to complicate things.
You have a Thing, right? It sells, right? You develop the next Thing? Great! Call it Thing 2. Instant success.
What would've happened if Nintendo simply would've advertised "The new Nintendo Switch"?
Never thought about that, but now it's an interesting thought experiment.
Numbering helps sell electronics because it makes it clear that your old phone/console is old and "needs" upgrading. It's also critical for selling software exclusive to a certain hardware generation.
https://en.wikipedia.org/wiki/New_Nintendo_3DS
Things are going wrong when you have a model name like "New Nintendo 2DS XL" to describe a product IMO.
With computer/console, you have to pretend the devicethey are still enjoying is obsolete to invent a need to replace it
In my head it would have been the "Playstation Island", while for most of the world it would probably have been the "Playstation Empty Set".
(for those who don't get it: Tetsuya Nomura is a director at Squarenix and known (amongst other) for its Kingdom Heart series who ends up with word salad title such as "Kingdom Hearts HD 2.8 Final Chapter Prologue" or "Kingdom Hearts 358/2 Days")