This is the first wave of a new generation of Apps which has the potential to replace/enhance the majority of e-commerce websites.
I wouldn't underestimate it - it's the hammer can break up the information silos we've built up around websites/apps.
Why prompt Gertrude(tm) on Ramazon for a specific thing you need, if you can ask ChatGPT to find you said thing along with UIs to purchase it across all e-commerce platforms that agree to play in this market?