What's the advantage of this vs just setting the site up on a free cloudflare plan and use a caching rule?
I agree about the positioning. I am updating the wording so it is clear that this is not trying to compete with Cloudflare’s full feature set or with full image optimization plugins. It is more of a simple “use Cloudflare as your image CDN” switch for the long tail of WordPress sites that will never touch DNS settings.
If you have thoughts on how to phrase that more clearly, I am open to ideas.