We job hop, have multiple hustles. Many people on this board have started multiple companies, sometimes at once, on an ongoing basis. Do you only want just one friend? People tend to have multiple romantic/sexual entanglements, sometimes at once, but generally more than one over a lifetime.

I think this can be a useful maxim to get you to the next day, but in reality it takes a lot more than one of anything for a fulfilling life. We grow and change and need novelty. We are held in a web of interdependent, ever-shifting relationships - with people, businesses, material goods, ecology. I think that generally people are seeking connection in a broader sphere. To be held in community, to have multiple significant identities (mother/wife/boss), to live in richness and abundance where any one thing is not make or break.