Think about this concept. It costs you $1 to make a widget. It costs your competitors $1.25 to make a similar widget. They sell theirs for $5. Do you sell yours for $1.50 or $4.75? Obviously, other things could be in play for the market for widgets, but if you could sell all your widgets for $4.75 wouldn't you do that?
If the cheapest car in the US is about $20k and is a complete POS, why would you sell your better car for $10k when you could still sell it for $22k and still sell just about all the ones you build?
I imagine that a Chinese automaker such as BYD would price itself low, something like an EV at ICE prices, to get a foothold in the American market. I really wish BYD was around here so I could drive one and look at the build quality myself, it's almost like the domestic Automakers and the CIA are putting out hit pieces about the brand.
I said the cheapest car not the cheapest EV. And of that I meant new car. That would be the Nissan Versa, which has an MSRP of $18,385. After TTL, depending on your market you're probably looking at something around $20k out the door.
They will also sell higher end configurations abroad to make it worth their time. They won’t sell the absolute bare bones option that comes with almost no profit (if not a loss).