If you're the one building the image, rebuild with newer versions of constituent software and re-create. If you're pulling the image from a public repository (or use a dynamic tag), bump the version number you're pulling and re-create. Several automations exist for both, if you're into automatic updates.
To me, that workflow is no more arduous than what one would do with apt/rpm - rebuild package & install, or just install.
How does one do it on nix? Bump version in a config and install? Seems similar