Their latest OS design shows they are quite capable of falling for gimmicks
OSX's Aqua was also an insanely bold UI with a lot of gimmicks, but was still usable for the most part. I'm so very curious about the internal discussions around this.
His successor Stephen Lemay has exactly the kind of pedigree a person who cares about UI could ask for. There's a lot to be optimistic about. https://daringfireball.net/2025/12/bad_dye_job