Jide here, and I'm building from Helsinki - where getting either capital or face time with notable people often takes the strong grace of God and your native background, not what you're really capable of. I'm building FirstDistro and my ultimate ideal customers are mid-sized companies, with a few CSMs serving high-value customers. High-value customers that bring in revenue your company solely depends on to make payroll or attract the right traction for funding.
Why am I mentioning this? These types of ideal customers I've been building for are mostly in the US. You see, living and working in the EU comes with its perks and also obvious challenges. To sell here, you need country-specific talent for sales, legal, marketing, and so on. For a lean team like mine that cares alot more about providing quality value, and less about bureaucracy bs, this can be utterly frustrating. A total BS situation to find oneself.
However, relationships with US businesses and customers tend to be less stressful and most times, exciting. Same English language for communication, shared understanding about getting the work done and providing value, pay and get paid via stripe. The zeal to be successful is a shared value for both parties. You can literally strike up a conversation with a stranger in a starbucks line, and that person might become your biggest champion customer. The opportunities in the US are enormous, so much that we see it from miles away.
This is why I'm sharing this short epistle for my huge appetite to move to the US, work with the best minds, and serve more businesses with FirstDistro.
About FirstDistro, we help SaaS businesses detect early churn signals across usage, engagement, and sentiment within your products, and alert your team before your customers quietly churn. The experience is tailored to non-technical folks like CSMs , PMs, and designers in your team. It’s designed for non-technical users, so this is not another dev tool with an intimidating dashboards.