In their most recent operating systems, they have released a separate app specifically for games (look at that domain, even).
They created the Game Porting Toolkit.
https://developer.apple.com/games/game-porting-toolkit/
When they discontinue Rosetta next year, they’ll continue limited support specifically for old games.
https://developer.apple.com/documentation/apple-silicon/abou...
Plus, whenever they announce new chips they feature games and gaming personalities in the keynote.
Those are clear signs they are interested in gaming happening on their platforms. Whether they’re succeeding at it is another story.