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Comment by android521 | Hacker News Reader

Mata acquired a great marketing team. Their marketing skills and hyping skills are far superior to their technical skils

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How does due diligence work for these type of acquisitions, do they even have one? What do they think they’re buying? A team? Technology? A brand?

Due diligence is a joke in the first place, nobody actually does anything these days beyond flip through some Powerpoints. They think their hockey stick graphs are some diligence but in reality every graph is engineered to be a hockey stick.

The vast majority of whether a deal is good or bad has nothing to do with anything you could be duly diligent about. It has everything do with whether the founders are clever executors to capture market, and the luck of the company in the coming years, the latter you cannot predict.

but then again in this day and age maybe marketing skills are more important than anything else...

I have never heard about Manus before that post about them reaching 100M ARR or something. Where did they advertise?

AI influencers on YouTube were going wild with demos for about 2 weeks around the middle of this year. It was enough to get me to sign up to the manus wait list but by the time they told me I was in I’d realised how superficial the recommendations from the YouTube crowd were. Also I’d seen a few waves of hype like that and realised how bogus the content was.

They're promoting it on Chinese social media. Although those media outlets are some AI-related self-publishers

It’s because the Meta brand is poison.

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