Just look at google and their chat softwares... you either make something new, or someone else does and you're left behind... be it ads in their start menu, spyware "AI", or paid solitaire.
A few industries reward that. Telcos and other parts of critical infrastructure come to mind.
Is goal is increase revenue! Create project to roll out fibre to a new rural community. Sign up all 40 houses in that community at $100 a month.
Project cost $10 mil.
Bonuses and promotions for increased revenue!
They're $9.04 million in the red.