I think "seduction" as in Baudrillard
https://monoskop.org/images/9/96/Baudrillard_Jean_Seduction....
which has a great intro about how "the more liberated people think they are talking about sex the less liberated they are" and towards the end anticipates the arc that video games will follow back when Pong and Space Invaders were state of the art. Funny enough when I got obsessed with seduction as a topic in 2021 and read that book as part of my curriculum I went down a side track in theme park design.