I'm seeing a much less sophisticated campaign for this on my city's subreddits recently... Someone will ask a weird or generic question, and either poster or the top comment is a throwaway account with a spiel about checking $site_name.

It's exhausting, especially since people will write out real advice and corrections about how to deal with rats, bedbugs, neighborhoods, etc. and it all goes into the ether in hopes someone will get scammed. Or maybe it's an SEO thing because the site name is so generic it's un-googleable. I hope it doesn't work.