Right now, a cheap 7 hour each way round trip between NYC and London is ~500$.
Halve it to 3.5 hours each way with a supersonic plane, saving a total of 7 hours.
Now, the real question is then, what's one hour of your time worth to you or whoever is paying for your flight?
If improvements to subsonic aircrafts bring down the price to 200$ instead of $500, people would still be willing to pay 200$ + 7 * $HOURLY for a faster flight.
Even with a low-ish estimate of $HOURLY = 50, it would make sense to take the supersonic fight if the price was $500, which it could conceivably be brought down to, and the market has already validated to be willing to pay.