Also anecdote but most low-tech people I know are using chatGPT like google search and will never pay for it. Maybe that’s why chatGPT Ads will work beautifully with them
Besides the cost of serving an LLM request - using someone else’s infrastructure and someone else’s search engine is magnitudes higher than a Google search.
Besides defaults matter. Google is the default search engine for every mobile phone outside of China and the three browsers with the most market share
That is obviously because they can't figure out any other value of the product that's sellable.