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They don't need to have good will, they just need to not do the bad thing.

Explain why any for-profit enterprise would ever take any action that wasn't in it's own interest, unless compelled by law.

Big turn around from needing good will to something being in their interest

I fail to see what "good will" has to do with anything.

Then why did you mention it?

>"I am saying that half-assed measures that rely on the imaginary *GOOD WILL* of megacorps is getting us nowhere, fast."