Rails shops running on normal CRuby, have difficult in effectively scaling out multithreading due to the GVL lock. It's much easier to "scale" ruby using forking with sidekiq or multi process, and to have it consume data from a Redis list. It is possible to get around the GVL using JRuby, but that poses a different set of constraints and issues.

There is some definite blending of async messaging in the Ruby world though. I've seen connectors which take protobufs on a kafka topic and use sidekiq to fan out the work. With Redis (looking at sidekiq specifically) it becomes trivial to maintain the "current" working set with items popped out of the queue, with atomic commands like BLMOVE (formerly BRPOPLPUSH).

Kafka is taking an interesting turn however with the KIP-932 "Queues for Kafka" initiative. I personally believe it could eat RabbitMQ's lunch if done effectively. Allowing for multiple consumers, a "working set" of unack'ed data, without having to worry as much about the topic partition count.