If you dump it online way more people start looking at it. They might be able to turn it into a reliable exploit leaving you, your customers and your servers at risk.
But the last thing HN needs is another debate on the pro's and cons of full disclosure; that's been done to death in the past decade all over the web :)
Given you aren't going to get a reward either way, why not do the right thing?
Frankly, I can't believe I need to discuss the morality of this. Is it not obvious?
And yes yes, I realise this is probably a case of Hanlon's Razor, not a moral failing, but justifying it on the grounds of there being no reward is crazy.
What you're calling "the right thing" isn't zero cost. It takes a fair bit of time (spaced out over a period of months, by the way, so it's not a fire and forget it report) to report a vulnerability to microsoft and follow up with their security team. More so if your vuln is at all interesting or complex. You may have to write PoCs. Your vulnerability will be patched in 4-6 months (not exaggerating, although this will obviously be quicker if it's made the news somehow), and you'll get a minute credit in their patch tuesday notes.
So no, the morality of this is not obvious. Where is my moral obligation to effectively do charity work for a megacorp that can't be bothered to keep up with industry standards in security?
As it stands I don't think there is much harm done because it's a local vulnerability, crashing a user-mode process. Annoying, maybe, but my graphics driver has a far worse track record as far as bluescreens are concerned.
You could go to microsoft.com and type "report a security vulnerability" into the search box. Then click the first result.
If you google for "microsoft report security vulnerability" the first page you get is this: http://technet.microsoft.com/en-us/security/ff852094.aspx. Doesn't get much clearer than that in my opinion.