Congrats on the launch! It's an interesting solution to the issue of not having someone's address and I can see how this could catch on. I'm really curious to find out how the recipients of the cards feel about someone else writing the letter by hand. That's typically something done to make things more personal, but wonder if you're short-circuiting that by having someone else do the writing. I'm thinking people who can't write by hand might also make for a good market to target.

Can't wait to see how things progress!

Two quick peevish side-notes: 1) The root domain bfore.me leads to a Heroku error message. 2) The "How it works" page needs some proofreading for grammar (and probably worth canvasing the site for any other grammar glitches, too.) I'm only pointing this out because it feels like trust is a major requirement for your users to adopt & there's a direct link between trust and grammar.

Two quick UX notes: 1) Searchable friends please...before you even clean up how friends are displayed, make them searchable. 2) This is probably related to me having 50+ tabs open, but does lead to a solution that addresses another issue with the site (page load time): the dashboard was really slow to respond when trying to scroll around. It worked fine for me in a fresh browser, but you probably could still avoid the issue (while reducing HTTP requests and page load time) by generating a sprite of the facebook thumbnails and possibly also the cards.