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It was obvious from day one that Color was going to be acquired for a pretty penny. It's even in their pitch deck:

See slide 45: "We're going to flip this bitch like flipper!"

In the 'faux pitch deck'? It's called a joke.

Or did you really think after Slide 2: "Colors: people love that shit" this was a real pitch deck?

Wow, apparently my attempt at sarcasm on the Internet failed with some people. Yes, I know the slide deck is a joke. sigh