I'm not talking about the EU... That alone proves my point. SMS is/was more expensive worldwide.
Both of these exist, as do middle grounds between them.
I'm in only one WhatsApp group with someone local, everyone else in my chats is from abroad. Yet I'm from a country with dirt cheap data and nearly universal smartphone ownership. People just don't use WA here for whatever reason. But drive an hour across the border and suddenly everyone is on WhatsApp.