ASML understands what most big companies don't.
If you don't reach your targets it's not the engineers fault.
It's bad management ;)
If you don't reach your targets it's not the engineers fault.
It's bad management ;)
ASML understands what most big companies don’t: if you hit all your targets you weren’t setting yourself tough enough targets.
There we go.
You don't really need an army of sales managers to sell such a product. Going lean on management and more heavy on engineering is therefore a good idea if you want to keep the lead you have.
For non-technical supply chain managers to pick up enough technical chops to understand the stuff they are supposed to manage the supply chain of is comparatively more difficult.
Especially when fierce negotiations to push the price down are not the highest priority, but robustness of supply chains, having alternative options that technically work, and ensuring quality according to tight specs are paramount. Which is how I assume ASML supply chain management to work.
This reminds me of a company I worked for recently, that, at the yearly meeting talking about the financial situation were all depressed as if we were broke since the profit (and revenue) was slightly less than last year, which was significantly higher than any other year in history with the year prior also being a record. This was essentially when the interest rates jumped after covid and businesses had to adapt so I'm sure it would have been another record if the economy in general wasn't doing worse that year.
Of course, they want to keep people from asking for raises and bonuses, but I found it very weird to see them act worried with the profit/revenue graphs at a crazy peak still.