Telegram API is easier to handle as far as I know if that can somehow help (in case you want live ChatGPT or notifications for yourself in a mobile chat)
I'd urge caution before using them as a component of your business, though. Their business strategy is pretty chaotic and has relied heavily on weird cryptocurrency-adjacent plays (e.g. TON / Fragment / gifts). They've made a couple of attempts to introduce business features, but I'm not sure they've had any substantial uptake.
That said, Telegram is likely a lot more open for a business type that is legal but still regulated or illegal in some countries (legalized/unregulated substances, tobacco/e-cigarettes, adult content, etc.), probably less worried of random bans/demonetization.
Despite not being E2EE, Telegram also seems to have higher usage in censored countries (Russia and Iran etc). Once a Russian guy in Korea randomly asked if I had Telegram wanting me to take a picture for him since his phone was dead -- obviously had no idea that sounded like a massive scam flag to most Western users.