Imagine paying for a file browser. This is why windows will always win. They have the most docile userbase ever. They'd rather pay 250 bucks for a file picker than to change OS.
£50 for a heated seat, perhaps, but you also get by far one of the best turbocharged inline-6 engines ever put in a 4-door saloon, the S58. Analogous to Windows NT, a well-engineered kernel.
It's easy to lose a few minutes each day to Explorer shenanigans. For people making real money that adds up fast.
Interestingly, TC was one of the few software that I considered paying for, but in the end I didn't because they asked for too much information at the time. Not long later I switched to Linux, and I couldn't use TC there.
Windows users just don't pay and keep using Explorer.