it sounds like it does make sense because if they are making $Z profits then they are still making profits and are not non-profit.

there could also be cases where cutting back to $Z profits might be preferable in case not doing so were to prompt legislation causing someone to be forcibly cut to $Z-1 or even $0 profits from a particular profit source.

Which it has been my observation that when someone is saying "X could reduce price by $Y and still make $Z profits" it often coincides with saying therefore company X should be legislated on this particular profit source.

Note: $X didn't make much rhetorical sense.